In today’s multi-channel world, many leading businesses are struggling unnecessarily to deliver compelling customer experiences. They often outsource customer communications because it is viewed as a ‘non-core activity’. This can leave customers with a confusing image of your business, which in turn can create customer churn and a backlash of negative feedback. Successful enterprises are waking up to importance of their customer communications and recognising the limitations of outsourcing strategies. Download this HP Exstream whitepaper to learn more about the overall ROI for effective, targeted communications that can boost revenues and build stronger customer relationships.